[nblgbg]

I always wonder about this: What happens to their ads business? Also, what's the incentive for websites to provide data to Google if they’re not getting the incoming clicks? The generative approach seems to disincentivize both, right?

[edding4500]

That, I think, is a very interesting question! I guess Google found itself in a situation where they had to jump on the AI bandwagon and add AI features to their search. Summaries existed before for certain topics, now they pop up always. In the long run they probably need to integrate ads into these responses or they find another way to monetize the combination of "knowing about user intent" and "present matching answers".