A willingness to apologize is one feature of companies which treat the B2C market as if it were B2B. It's been a core of principle of Microsoft (e.g. their fixing of the Xbox's Red Ring of Death). Compare this with Apple's "Hold Differently" in regard to the iPhone 4 or their simply ignoring the manipulation of the Star Trek and sending the New York Times flash animation down the memory hole in regards to the iPad.
Nokia doing so in this case shows why there is such potential for their partnership with Microsoft over the long term. Both companies have similar approaches to the consumer market.
Microsoft denied the red ring of death problem for months:
"In the early months after the console's launching, Microsoft stated that the Xbox 360's failure rate was within the consumer electronics industry's typical 3% to 5%."
Third parties have determined it was somewhere between 20 and 40%.
If Nokia were such a great company they would have come clean all at once.
I can't find a link, but I remember hilarious comparisons of earlier Nokia demo videos to the actual devices, so it's not like this is something Nokia (a) just started doing or (b) just accidentally did this once.
All this does is reflect very well on Apple by comparison.
"Hold Differently" is a gross misrepresentation of the iPhone 4 antenna issue.
What actually happened: A full fledged press conference by the CEO himself basically saying: "This happens to all smartphones, we made it worse by marking the spot, we think performance is still acceptable but if you don't, here have a free bumper as it reduces the problem".
"we produced a video that simulates what we will be able to deliver with OIS"
So I'm going to build a crappy car, demo it using a Ferrari engine and tell I was trying to simulate the engine feature in my car.
Doesn't sound like an apology to me.
An advert purporting to show the video quality of the camera? Yes. If it's not showing the actual quality of the image, what is it meant to be showing? "This is what effect image stabilisation has on a vastly different camera. So buy ours"?
It is like what they used to do with video games, where lots of games would not show actual game footage on the backs of the boxes. They would show cut scenes.
I expected better from Nokia. They were running on a high after saving the bloggers that Samsung hung out to dry.
They don't grasp how much they hurt themselves with crap like that. If your product isn't good enough to be used in the commercial, then don't sell it.
That video was hilarious. This is why false advertising shouldn't exist especially when it's about showing how your product works. You can't just show people in ads how the product works drastically better than it actually does in reality. A lot of people would buy it thinking it actually works like advertised. That's just wrong.
[+] [-] brudgers|13 years ago|reply
Nokia doing so in this case shows why there is such potential for their partnership with Microsoft over the long term. Both companies have similar approaches to the consumer market.
[+] [-] podperson|13 years ago|reply
"In the early months after the console's launching, Microsoft stated that the Xbox 360's failure rate was within the consumer electronics industry's typical 3% to 5%."
Third parties have determined it was somewhere between 20 and 40%.
http://en.wikipedia.org/wiki/Xbox_360_technical_problems
Apple responded to "antennagate" within two weeks iirc.
As for Nokia: they faked the stills and video, got caught on the video and confessed. But it turns out they faked the stills too:
http://sefsar.com/nokia-faked-the-still-photos-too
If Nokia were such a great company they would have come clean all at once.
I can't find a link, but I remember hilarious comparisons of earlier Nokia demo videos to the actual devices, so it's not like this is something Nokia (a) just started doing or (b) just accidentally did this once.
All this does is reflect very well on Apple by comparison.
[+] [-] coob|13 years ago|reply
What actually happened: A full fledged press conference by the CEO himself basically saying: "This happens to all smartphones, we made it worse by marking the spot, we think performance is still acceptable but if you don't, here have a free bumper as it reduces the problem".
[+] [-] thmzlt|13 years ago|reply
So I'm going to build a crappy car, demo it using a Ferrari engine and tell I was trying to simulate the engine feature in my car. Doesn't sound like an apology to me.
[+] [-] yaix|13 years ago|reply
In #eee on white background and x-small font size, I believe. How about simply telling the truth?
[+] [-] cabalamat|13 years ago|reply
[+] [-] ipostonthisacc|13 years ago|reply
edit: no matter who the vendor is.
[+] [-] thomasz|13 years ago|reply
[+] [-] prof_hobart|13 years ago|reply
[+] [-] megablast|13 years ago|reply
I expected better from Nokia. They were running on a high after saving the bloggers that Samsung hung out to dry.
[+] [-] sjwright|13 years ago|reply
[+] [-] seivan|13 years ago|reply
They don't grasp how much they hurt themselves with crap like that. If your product isn't good enough to be used in the commercial, then don't sell it.
[+] [-] mtgx|13 years ago|reply
[+] [-] randomdrake|13 years ago|reply
http://conversations.nokia.com/2012/09/06/an-apology-is-due/
[+] [-] 89a|13 years ago|reply
> we produced a video that simulates what we will be able to deliver with OIS
Why not wait till you can deliver it to show it then