[lwo32k]

The US ad industry already makes about 1000 bucks a year from one person's attention (70 bucks of which goes to Meta every quarter). People have been arguing its very hard to extract anything more because hours spent viewing content is already peaking. There is more content being produced than there is people*free time. This is quite inefficient.

And that's what Zuck has been basically telling Wall Street, that the ad industry/attention economy is still too inefficient - ai will change this, and they can milk much more attention/intention without getting people to spend all day scrolling/consuming content.

And he is right. Which is why they are raking in cash and the META stock is skyrocketing.