[Nadya]

The argument of likeness seems odd to me because there are at least a dozen people who might look almost exactly like you who are alive somewhere in the world.

What if I give explicit permission to use my likeness but my lookalike demands it can't be used? We're both dead. Do my wishes not get respected because someone who looks like they could be my identical twin had other wishes? Whoever's estate has the deeper pockets?

See photography by François Brunelle. The similarities went past appearances too. Many of the stranger dopplegangers had similar hobbies and even similar personalities. So if an AI recreation looks like me, acts like me, and has the same hobbies as me that means nothing unless someone is trying to claim it is me (rather my likeness).

[efitz]

To lawyers, “likeness”is a term of art and means much more than just how you look, including image, name, voice, and other identifiable features. Basically it’s what actors bring to contracts in addition to their labor.

I don’t claim to understand all the intricacies but it is the relevant term of art when discussing this topic from a legal perspective.

[Nadya]

Yes, but none of that is truly unique. The odds of a doppleganger sharing my name are astronomically slim but my looks, voice, interests, personality, etc. are not truly unique to me.

For an example, what of voice impersonators? Sounding like Morgan Freeman is not unique to Morgan Freeman. What if a soundalike legally changes their name to Morgan Freeman? What if a lookalike changes their name?

I'm familiar with the existence of such laws but less so with how they are enforced or how they can even be enforced at all. The laws have never made that much sense to me.