[wujerry2000]

Yea haha ... early idea was illuminate + hallucinations. Naming isn't our strength :)

[aresant]

It's a great / memorable / and tongue-in-cheek name that anybody seriously in the space will instantly get and appreciate.

[mousetree]

I thought it was halloumi + illuminate

[suninsight]

how about halarax ...halucinate and paralax