[hollowonepl]

Well, to answer the post title question directly: far away from google services for years. It was obvious to me 10+ years ago that they only sustainable business products for them is search, yt, and marketing tracking/performance tools. Nothing else is stable, nor secured and there were examples of it before that shortener existed. G+ exposed how vulnerable google is regarding addon services and now they can’t even keep up with the archives (usenet). URL Shortener… please, that by definition looks like vaporware regardless of the vendor, anyway.

[taftster]

I don't know that URL shorteners are/were vaporware, per se. They delivered what they promised. They just didn't have any business model behind it that could keep it sustained. It was the classic, "we have built up traffic, now let's figure out how to monetize" model.