[kriro]

Good find. Might be worth to read this and consider filing a complaint. Seems pretty clear they are in violation of BCorp values: https://www.bcorporation.net/en-us/standards/complaints/

If it's worth it. OP needs to decide.

[keysdev]

BCorp is just virtual signaling. There is no reason for small business or startup to be Bcorp

[3836293648]

The expression is virtue signaling, not virtual

[ummonk]

It's specifically an ESG firm, not just any random business.

[stevage]

It depends what you mean by "just".

I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.