[jackpeterfletch]

This is quite common already, where they’ll offer a higher performance tier, but that power only comes from the engine control unit, no physical differences.

It makes even more sense in EVs where you don’t have to be concerned with the performance of supporting components to the engine.

The difference here, is that it’s a subscription, not a one time upgrade, and as a result, not an upgrade you can sell on.

[jakub_g]

> The difference here, is that it’s a subscription, not a one time upgrade, and as a result, not an upgrade you can sell on.

From the article, if you buy "lifetime" subscription, it persists.

> Auto Express, who first reported the story, said a lifetime subscription would be for the car rather than the individual - meaning the upgrade would remain on the car if it was sold on.