[pietrushnic]

This is precisely it. Also, maybe some regulatory requirements of cloud providers and organizations like OCP. Commoditizing their complement is probably another obvious goal.

We also have to note that AMD seems to be heading for being a market leader in the server market (some signals are active in OCP Caliptra and OSF). We can see their presence at the upcoming OCP Summit, where they (together with Intel) will push forward the agenda of a generic framework for bootstrapping firmware, which is called openSFI: https://youtu.be/1CE6olXT604