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Koshima | 6 months ago

OpenAI just launched a new plan called ChatGPT Go and exclusively for India.

₹399/month (roughly $4.80), with the support of UPI payments. And this wasn't a loud rollout at all, just a quiet addition to their pricing page. Now the point is that this isn't just a discounted GPT-Plus plan but it's actually built for India's mass market. Think of the students and everyday users living beyond tier 1 cities, who've never paid for AI before but know what ChatGPT is. The highlight is that along with credit cards they have added the support of UPI which is widely accepted across the country because let's face it that not everyone owns a credit card in India.

What’s included:

- GPT-5 (with extended usage)

- Image generation

- File uploads

- Python tools, memory, custom GPTs

What’s missing:

- GPT-4o or API access

- Connectors, Sora, or enterprise features

- No annual billing or bundles

They’re clearly not targeting the English-speaking dev crowd that already uses ChatGPT. This feels more like a test run for mass-market localization at scale, with India as the first sandbox.

$20/month doesn’t work in a country where Netflix costs ₹149. But ₹399 with UPI, is an unlock.

Feels like OpenAI is prepping for the next 500 million users, not the next 500 YC-backed teams.

Docs: https://help.openai.com/en/articles/11989085-what-is-chatgpt...

Would love to hear from anyone testing the usage caps.

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