[akanet]

I ran a company that did price segmentation on SSO, and it's the other way around. The burden of supporting the buggy piece of crap that is SAML SSO is the cost of the privilege of being able to perform such sharp segmentation.

[jedberg]

Except the segmentation isn't all that sharp. With Google domains et al almost everyone wants SSO now, even the smallest of companies.

[tptacek]

It's not that small companies don't want it, it's that they're capable of not getting it. Larger companies aren't: one thing their SOC2 auditors will actually be able to evaluate is whether all their vendors do SSO.