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padraigfl | 6 months ago
100% means a film is extremely agreeable with whatever audience it has managed to get to. For major releases this can ultimately mean it's actually lacking anything particularly bold or interesting. This results in things like Frost/Nixon or Knives Out having higher ratings than broadly acclaimed films like Mulholland Drive or even There Will Be Blood; I know which ones I'd be more likely to put on with my extended family even if I don't especially like them.
But yeah, it's amazing how many people still don't grasp it after decades of getting angry about it.
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