[ringeryless]

i wonder why various governments and journalists keep using anti-social media as well, due to the innate conflict of interest: anti-social media is all about sinking governments and trad journalism.

don't go on the rival platform and legitimize it further, IMO

[michaelt]

Because to get votes from voters and views on their articles, they have to go to where people are, not where they wish people were.

[snowwrestler]

It is often not a rational decision. People spend time on social media because they find it interesting or entertaining. That doesn’t mean it is actually useful or good for them. That includes journalists.

High-profile brands are somewhat stuck because departing would cause a negative news cycle. Quite a few have shrunk their organic social media teams and put more resources into paid social media, which has a more directly measurable ROI.