[pradn]

All this points to "personality" being a big -- and sticky -- selling point for consumer-facing chat bots. People really did like the chatty, emoji-filled persona of the previous ChatGPT models. So OpenAI was ~forced to adjust GPT-5 to be closer to that style.

It raises a funny "innovator's dilemma" that might happen. Where an incumbent has to serve chatty consumers, and therefore gets little technical/professional training data. And a more sober workplace chatbot provider is able to advance past the incumbent because they have better training data. Or maybe in a more subtle way, chatbot personas give you access to varying market segments, and varying data flywheels.