[z_open]

They're not acting like idiots though?

And they're trying to raise awareness that Microsoft helps Israel surveil and attack Palestinians, not raise awareness that there is a war going on.

Your comment is a typical one that protests should be less disruptive, but only disruptive protests have historically been effective.

[science4sail]

But how does raising awareness help anything in this case? In the current political climate, companies are likely more afraid of presidential punishment for not supporting Israel than of any public disapproval for supporting Israel.