It's not really a lie, it's so-called "make-belief", which entrepreneurs exude in order to justify their own time and money investment, as well as spreading it to the army of employees. This sort of delusion is necessary for the inaugural period of concept development, until you prove whether the concept is viable or not. Some people call it vision. It is an entirely fictional concept, of course.
Sometimes you stumble onto something working that gets traction. Then this lie turns into reality, and the entrepreneur is raised to the rank of prophets.In other words, he doesn't do it out of malice. These are the rules of the game.
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