[greyman]

Another direction is that more and more content is directly put on social media. I found I am visiting websites less and less, I even dont care about ad blockers anymore (YT is an exception).

[roscas]

I see youtube being behind a subscription model. I would pay.

If a service is good, I see no wrong on paying for that.

[lukan]

"If a service is good, I see no wrong on paying for that."

Unfortunately those willing to pay, are the most valuable tracking and advertisement target.