[scsh]

I hear a lot of encouraging but not requiring. Having something that is required would go a long way imo. If you know you have outstanding work to complete it can be hard to give yourself permission, or feel like you won't be seen as neglecting your responsibilities if you go to something that's only encouraged. That's a struggle I have anyway.

Some sort of customer panel where you ask questions of your users about their business, how they use your software, what it enables them to do and what doesn't it do I imagine would be helpful. You can't take your whole org to you customer(s), but if you have the budget you can bring the customers to you. Also, if you have a good support org, have them work one week in support.