[jrsdav]

I’ve recently developed a serious allergy to this phrasing:

> “This was not just X; it’s really Y”

Here are some real examples taken from various sources:

> "Regenerative businesses don't just minimise harm; they actively create positive change for the environment and people."

> "This milestone isn’t just about our growth. It’s about deepening our commitment to you…"

> "This wasn’t just a market rally. It was a real-time lesson in how quickly sentiment can fracture and recover when fundamentals remain intact."

Hard to say for certain that this is AI slop, but just like em dashes, I see it routinely pop up in LLM prose. And I feel like it’s infected nearly everything I’ve read that was written within the last year.