[arandr0x]

A more generalizable approach might be to consider - what are you looking for that most other companies either are actively putting off or passively neglecting, and what's the best way to identify the best engineers in that group. To use examples in the post, if you're remote then you can get "startup experience - hard worker - impressive project - aces your 20 ridiculous interviews" by getting in front of people who live in Ohio and people who live in the Bay Area and low key hate Caltrain. If you're willing to pay top of band salary all cash, ala Netflix, then you can be a Bay Area Only Senior Elites Need Apply type startup.

What about other things? What if you are, in fact, willing to let engineers decide whether they address tech debt, like the post calls out? Or, you don't overvalue confidence and talking and can appeal to female engineers, quiet engineers, or in general less competitive types? What if you want hard worker startup experience passes pseudo-IQ tests, but they don't need actual coding experience measured in years and you think AI and training can bridge the gap?

Note, I'm not saying any of these companies will necessarily be more successful with their hires, but they're being intentional with who they hire and how that fits the company's advantage in a way that the "you and everyone else" profiled in the post do not. Like, figure out what makes you different. Figure out how that will make your people different. Then write it in the job description, black text on white background (or the reverse in dark mode), plain language, so it's obvious.