[pandemicsyn]

Sure Amazon was a big established co at the dawn of the cloud, and a little bit of an unexpected dark horse. None of the managed hosting providers saw Amazon coming. Also ran's like Rackspace and the like where also pretty established by that point.

But there was also cool stuff happening at smaller places like Joyent, Heroku, Slicehost, Linode, Backblaze, iron.io, etc.