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geekamongus | 5 months ago
This floods the market with many, many independent musicians trying to get heard. And the only way to get heard today is to make it onto curated Spotify playlists, build a following, and hope that someone at a record company somewhere hears you and takes interest. Not only is Spotify a tool for consuming music by the public, it is also the main way that musicians have to promote themselves anymore.
As a musician (who gave up the dream of making this a job long ago), it really sucks. There is infinitely more competition out there now, and when you factor in all the AI crap making it on to Spotify (some of which they are responsible for), it is even worse.
prawn|5 months ago
geekamongus|5 months ago
Having to self-promote is the main struggle, and that's the only way to "make it" anymore. Similar with the book publishing industry. My wife spent a year writing an amazing book, paying an editor, but when shopping it around to publishers, none of them would bite because she didn't already have a social media following. They expect you to have 20k followers knowing that X percent of those will buy the product.
endtime|5 months ago
1: https://www.youtube.com/watch?v=9_gkpYORQLU