[frompdx]

A couple of things:

  It's the game I've always wanted to play

That doesn't mean it's a game everyone else wants to play. However, the game mechanic itself seems pretty decent.

What the game game lacks is "juice". Read up on game feel or game juice to get an idea. Play an addictive game like candy crush to understand what good game feel looks like in a puzzle game. Then go back to your game and think about how you can juice it up. For example, could the arrows be something more interesting like characters? Can the visual experience of clearing arrows be more rewarding? You get the idea. Juice it up.

Also, adds in games is an immediate turn off. I would make it good then figure out how to monetize.