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Taco Bell AI Drive-Thru

148 points| planetdebut | 6 months ago |aidarwinawards.org | reply

223 comments

order
[+] josephwegner|6 months ago|reply
I will say, there is a Wendy’s near me that is piloting an AI drive-thru experience, and I prefer it 10-to-1 to the human version. It had a clear voice, it didn’t disappear randomly, it understood what I meant the first time (even though I was speaking naturally - I didn’t know at first it was AI), and it asked me for feedback (“what sort of sauce?”) in a very understandable way. Drive-thrus are famously a bad experience - I’m happy to see improvement here.
[+] jameslk|6 months ago|reply
When the AI gladly accepts orders that cost hundreds of thousands of dollars or 18,000 cups of water, it’s probably not production ready

https://youtube.com/shorts/FDZj6DCWlfc

https://www.tiktok.com/@90daygrinder/video/75355084374472983... (another example from a different chain)

[+] anywhichway|6 months ago|reply
I feel like we watched different videos.. Seemed like the AI (or other monitoring system) recognized a problem with the 18000 cups of water order and quickly transitioned to a real human. That instance looked pretty production ready to me.
[+] sneak|6 months ago|reply
This is solved easily by one additional sanity check API call to a different AI. I’m not sure why people think these bugs are like, complete showstopper insurmountable things. It’s a quick fix.
[+] HarHarVeryFunny|6 months ago|reply
Mind boggling that they would roll it out at scale without testing.

Using open ended natural language to make a multiple choice selection (choose a taco) seems like a way to massively complicate a simple problem.

What next - have a humanoid robot bring the food out to the car?

Looking forward to more "AI Darwin Award" stories!

[+] beerandt|6 months ago|reply
The follow up question (not quite mc) was actually what put it in a loop for me-

It kept asking 'what kind of drink?' After apparently interpreting engine noise as asking for one.

Wouldn't respond to 'none' or any other response I gave, except to repeat the q.

[+] rsynnott|6 months ago|reply
As far as I can tell, _most_ recent examples of 'AI' inflicted on the public have been rolled out on scale without testing, or at least the results of testing have been ignored. It's generally incredibly shoddy stuff.
[+] dangus|6 months ago|reply
500 stores isn't really "scale," that's only about 6% of their locations.

To be honest, if LLMs are good at anything, this is the exact kind of thing they are good at. It really isn't dumb that Taco Bell tried this.

I could also imagine how great it could potentially be for people to be able to view the menu and/or order in any language.

I think long ago I actually read an article posted to HN that essentially argued that most businesses don't take enough risks and that frequent risk-taking is statistically advantageous.

[+] mark_l_watson|6 months ago|reply
I agree, that would be just under 6% of all taco bells. The should have done a few in each region.
[+] sokoloff|6 months ago|reply
I would wager a lot of money that they did test it at an even smaller scale before expanding the testing program to these 500 locations.
[+] imtringued|6 months ago|reply
Having a cat robot deliver food to your car in the parking lot would definitely be more efficient than drive through.
[+] gdbsjjdn|6 months ago|reply
I don't understand the appeal of drive throughs?s?

In my area there are dozens of people idling for 10-15 minutes in the Starbucks drive through even though we have a municipal "no idling" bylaw to reduce emissions. The line is so long it interferes with traffic on the street. It also seems like sitting in your car inhaling CO from other people's tailpipes for 15 minutes is bad for you?

Many of the local fast food places have also switched to "drive through only" at night, which means they can get away with not having public washrooms (which are required by law when serving food). On a recent road trip my friends and I spent an hour driving place-to-place at 10pm on a Saturday trying to find a place to get a late dinner and use the toilets.

Drive-throughs also create an insane, perverse incentive for customers inside the store. Between online ordering and drive through staff are completely ignoring the actual walk-up counter traffic, because that's the only traffic where corporate doesn't track service time. I've stopped going into a lot of locations on impulse because I know they'll be understaffed and you have to book your shitty lunch 20 minutes in advance with an app. On the flip side these companies are doing promos with free delivery, where a taxi drives a burger to my house for no extra cost.

In short, I understand why companies would like drive throughs - they can have fewer staff and they game laws around the indoor dining area. Their end game is probably drive-thru only ghost kitchens with no indoor dining at all.

On a personal level I don't understand why consumers prefer drive-through (except for the feedback spiral of in-restaurant experiences becoming shit because of drive throughs). And on a policy level I don't understand why municipalities are permitting ever-larger double drive throughs with longer queues and shorter in-restaurant hours? It creates a hollowed-out neighborhood with no walkability that feels miserable.

[+] cool_dude85|6 months ago|reply
Do you have kids? They cause about a 5-10 year period where getting into or out of a car is a 10 minute project.
[+] RDaneel0livaw|6 months ago|reply
For me the appeal of drive through is 100% solely just that I get to listen to my own podcasts or music. I don’t carry headphones with me outside of the house so if I get to keep my podcasts going - that’s good enough reason for me.
[+] jprjr_|6 months ago|reply
I think there's a deeply-ingrained sense of being in love with our cars, loving to do things in our cars, etc. We made long commutes via car a thing, and I think a part of that was the drive-through - you could get things quickly on your way to/from work.

There used to be a time where the drive-through was a pretty great deal but - for all the reasons you outlined above it's losing a lot of appeal. I think you pretty much hit the nail on the head - businesses prefer drive-through because it requires less staff, less resources. You also eliminate issues with people loitering in lobbies.

There are places where drive-through/walk-up only may be the only way a restaurant will open due to perceived safety concerns. So that I kind of get but ideally, the municipality would find a way to address the actual safety of the area, or at least the perception. Sometimes areas just look dangerous but are actually fine.

But yeah I think the appeal of drive-through is dying out for a variety of reasons. We no longer see cars as convenient, we desire walkability, we value healthier food over faster food, we'd rather work less and have extra time at home to do things like cook, things like that.

I should point out I'm speaking very broadly, as an American who isn't facing poverty. My view is likely limited and skewed, there are very likely to be scenarios I'm not considering.

[+] IAmBroom|6 months ago|reply
The question mark ("?") is used in English to denote the end of a question.
[+] dfxm12|6 months ago|reply
On a personal level I don't understand why consumers prefer drive-through

If you've got kids/dogs in the car with you, it could be a bigger hassle or not possible to go inside. This is probably a very small number of people actually using the drive through though.

When I'm on my own, I always find it a better experience to go in myself.

[+] supertrope|6 months ago|reply
Americans' cars are extensions of their bodies.
[+] ugh123|6 months ago|reply
In a way, we need these "pioneers" who operate at scale to serve the dual goals of giving lessons learned to future developers of AI tech, and proving to us that the technology is just not ready to supplant this kind of work.
[+] testing22321|6 months ago|reply
Exactly. Identical to early self-checkout at the supermarket and a million other examples.
[+] gerdesj|6 months ago|reply
"Taco Bell achieved the perfect AI Darwin Award trifecta:"
[+] lordnacho|6 months ago|reply
Why order when you arrive at the place? Just have people talk to their phones, and make sure the order has some sanity checks and orders something similar to what they can order online? There's less noise talking to your phone, and you can do it without being in line.
[+] autoexec|6 months ago|reply
> Why order when you arrive at the place?

Most of the time if I stop at a fast food place it isn't exactly planned out in advance. I'm usually already on the road or on my way home from some place.

Calling on the phone would also mean taking the time to stop and look up a phone number, and I'm sure most places would rather not take your order over the phone and would push you to use some app that at best will be used to track and spy on you and at worst could be used for discriminatory pricing. They can use the data taken directly from your device to decide what to charge you (iphone users pay 4% extra!) or they can use your phone number/device ID/whatever fingerprinting shit they're using and hand that off to data brokers and consumer reputation services to get detailed info about you like your income level and buying habits and use that to set the prices you'll be charged in real time. Zeta Global says you're rich, so all the menu prices pushed to the app on your phone are 10% more than what they show the guy behind you in line.

[+] akerl_|6 months ago|reply
I’m shocked that anybody with a smartphone is still ordering by talking into a voice box, regardless of whether it’s a human or an AI on the other end.

There’s a Starbucks near me that is pickup-only. You mobile order, and inside there’s just a rack where the employees set out drinks as they’re made. Walking inside felt like I’d stepped into a glorious alternate reality.

[+] nickthegreek|6 months ago|reply
I’m shocked that anybody with a smartphone is installing tracking fast food mobile apps, creating accounts, giving emails, and even enabling notifications. Another capitalistic hellscape flimsly masquerading as a great deal for you.
[+] seanmcdirmid|6 months ago|reply
China has mobile ordering to the next level. Every McDonald’s has a set of two sided lockers, you just scan your order QR code and the locker your order is in opens…no human contact what so ever.

In the USA, McDonald’s app is pretty bad compared to Starbucks at least. Nowhere near where it is in China (well, if you do the wechat plugin). I find it isn’t worth the trouble and will just use the kiosk for the rare times I still go there.

[+] bigstrat2003|6 months ago|reply
It's way more effort to order with a phone app than to just roll up and tell someone what I want. That's all there is to it, really.
[+] twodave|6 months ago|reply
It depends on the establishment, but some of us (actually I sort of doubt it’s a minority) rather enjoy speaking with other humans, even strangers, and even if it’s over an intercom.
[+] sneak|6 months ago|reply
You can’t pay in cash via an app.

An alternate reality where nobody can transact without the state seeing it in realtime and having a veto over it (without any burden of proof) is not glorious; that’s called a dystopia.

Just because the capability has never been leveled at you personally doesn’t mean that’s a world in which you wish to live.

[+] toofy|6 months ago|reply
the number of places that beg me to install an app is ridiculous. if i installed an app from every single place that begs me to my phone would probably shut down in protest from the thousands of apps i’d have cluttered everywhere.

from the different grocery stores, restaurant, to every f’ing gas station, every coffee chain, car wash, home depot, and on and on with everywhere we go in between somewhere is begging us to install an app. it’s creepy af.

just begging us. how bout just let me buy my gas, please. just let me buy a shake please. i shouldn’t have to beg to just let me buy this loaf of bread and gallon of milk. it really has gotten stupid.

honest to god i’d rather deal with the begging of walking down a street full of homeless than the incessant nonstop pressure begging of corporations to install their app.

[+] hypeatei|6 months ago|reply
With mobile ordering it's hard to tell where you are in the queue or where you will be I guess. In the drive thru, at least you can see how many people are in front of you and they're making orders chronologically.
[+] pluto_modadic|6 months ago|reply
if you drive down the road and decide on a whim to pull into a restaraunt, you shouldn't be looking down at your phone as you order. fast food is for impulse purchases.
[+] JKCalhoun|6 months ago|reply
I prefer the days of the automats.
[+] throwaway314155|6 months ago|reply
The apps that are deliberately designed to lure you in with deals/coupons so that they can more accurately track you and likely sell this data to data brokers?

I'm shocked that anybody with a hacker news account is still making comments this naive.

[+] wodenokoto|6 months ago|reply
I feel like the article skips over all the interesting stuff. How did user out weird the AI? In what ways did they troll it?
[+] michaelbuckbee|6 months ago|reply
This feels like a very knee-jerk reaction to this and not what's actually the case: a new system with weird bugs.

It just seems very similar to the sort of articles that came out when online ordering or touchscreen ordering first appeared.

Like one of the big knocks on the Taco Bell AI ordering was that it let people ask for a 1000 waters on their order, which yeah is dumb, but it's the kind of thing the humans actually making the food are going to catch.

[+] diamond559|6 months ago|reply
Yeah I used this and it couldn't get my order right after 5mins we gave up, the "future" everyone...
[+] jrowen|6 months ago|reply
I'm gonna be that guy - was this article written by AI? Where were the actual clever/funny/bizarre anecdotes that the (IRL) Darwin awards are known for?

This feels like a regurgitated summary of a run of the mill story...Taco Bell tried out AI ordering, and it didn't quite work (some people even trolled it!), and they had to rethink it. So crazy lol!

[+] nextworddev|6 months ago|reply
They clearly hired the wrong consulting firm / AI agent stsrtup
[+] micromacrofoot|6 months ago|reply
> deliberately trolling the AI with absurd orders that would make even experienced drive-thru workers question their life choices

this actually worries me about ai slightly, what happens where people get even more comfortable working abusive language into their customer service interactions- I'm not sure that intentionally dehumanizing human-like interaction is going to have great side-effects!

[+] duxup|6 months ago|reply
The AI answering systems I've had to speak to are brutally bad as far as accuracy goes. Basically I'm always called back to validate the info.
[+] nutanc|6 months ago|reply
This is just a glimpse of the future. The real future is when your self driving car talks to the Taco Bell AI and gets your Taco.
[+] bitlad|6 months ago|reply
I guess the company it is a Voice AI company went from 0-10M ARR in weeks and boasted about it in linkedin.
[+] ww520|6 months ago|reply
Have they heard about staging roll-outs and A/B testing or Multi-Armed Bandit testing?
[+] hoherd|6 months ago|reply
The best thing about this is learning that aidarwinawards.org exists.