[roboror]

It's at least partially in YouTube's interest to lower view counts:

• YT right now can't compete with direct creator sponsorships, which is a huge potential revenue source they want to tap.

• This also makes YT Premium less appealing since there are still ads, though these are "skippable" in a sense.

[RandallBrown]

YouTube Premium has recently added a skip button for sponsored segments. I'm not sure how it works exactly, but it works pretty well.

[aucisson_masque]

Would be pretty funny if it hooked back on SponsorBlock api.

[platevoltage]

They did? I saw they add a white dot on the timeline to help you skip it quickly. Thats been helpful.