[lvncelot]

Every time I read an apple press release, I immediately bounce off because of the purposeful omission of the definite article when referring to their products; like "iPhone Air features ..." instead of "The iPhone Air features ...".

It's irrational, but it's like an uncanny valley via text for me.

Good looking phone though.

[hyperdimension]

That bothers me way more than it ought to too. When I hear people saying it IRL I keep thinking that trillion dollar companies are engineering our speech.

What can ya do? :/

[krolley]

Yeah, I noticed this too when watching the keynote. It's interesting and must be deliberate, I wonder why they do this.

[TwoFerMaggie]

"Drop the _the_, it's cleaner."

https://youtu.be/k5fJmkv02is&t=177