[suby]

Well, if the recent drop in views was due to adblockers, we now have some data about what percent of viewers block ads. There would have to be an effort to collect this data, and the view discrepncy is probably going to differ by genre of video (eg, tech youtubers probably experienced a greater dip), but this should roughly tell us how much is lost to adblockers.

Creators have stated that while their viewcount is down their ad revenue is not - but a lower viewcount still presumably hurts youtubers for in video sponsorships, and if some genres of video have a higher portion of users with blockers, that probably hurts that entire genre in the algorithm. It sounds like viewcounts are returning back to normal though.

[tcfhgj]

> but this should roughly tell us how much is lost to adblockers.

not really, because watching videos without ad blockers would be quite painful

[suby]

Well, I meant how much is lost financially. Ah, unless you mean that people would watch less videos if they were subjected to ads, which is a great point I didn't consider. You're right, you can't just linearly extrapolate as I suggested due to that.