[bgun]

tl;dr Engineer discovers that sales & marketing are real jobs. Calling it “content creation” or “influencers” are just another way of minimizing a side of business development that scares you. Thanks for the story, it was an enjoyable read!

[pixl97]

Marketing is a real job in the same way both pharmacists and drug dealers are both real jobs. Its really easy for marketing to go from providing a useful product to using dark patterns like rage bait to peddle the equivalent of drugs to the masses. Marketing gets a bad name for a reason.

[limflick]

I share your aversion to modern marketing tactics, but by your logic, programmers that develop the addictive social media algorithms are the meth cooks. Everyone is complicit. Modern day "tech bros" get a significantly worse rep than marketing folks these days. No use in participating in this blame game.

[paulcole]

Engineer does 40 outreaches in a week and says the results are “not that amazing” lol.

If I said that I coded for 15 minutes a day for a week and wasn’t impressed by the results, what would an engineer say?

[wahnfrieden]

I do 40 personalized outreaches in two hours.

Edit: I shared a couple details in my other reply under this post