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JakeVacovec | 5 months ago

That’s a fair concern — we definitely thought about the ethics side. In practice is that most “failed payment” churn isn’t intentional churn. Customers still want the service, but their primary card expired, was replaced, or hit a limit.

When we tested this, refunds and chargebacks were actually lower for the recovered cohort compared to baseline.

For customers who really don’t want the subscription anymore, they can still cancel as usual.

discuss

order

buremba|5 months ago

It's hard to believe customers are happy with it. I find it shady if you were to try all the cards I added to the product without my permission.

I'm okay with you sending me an email before you try, as long as explicit consent is given. However, if I don't care to change my primary card after the first attempt, that means I don't really care about continuing the subscription.

Happy to be wrong if you prove it with the data, though.

peekypeeky008|5 months ago

We do prove it with the data but as mentioned the merchants notify customers before. Thanks

cut_un|5 months ago

What about cancellation rates? That's another option many may prefer to take when they notice this.

Are customers notified when their payment details are changed unexpectedly by your service?

peekypeeky008|5 months ago

Sure, we email customers about failed payments. They can always cancel but please remember that those are payments that should have gone through anyway

unmole|5 months ago

[deleted]

loloquwowndueo|5 months ago

You’re not wrong but -- what makes you think the message you replied to was AI-written?

typpilol|5 months ago

Lmao this whole product is shady.

If a customer was actively using a service and it stopped, they would resubscribe themselves.