[heymijo]

There's an old Drucker quote "there's nothing so useless as doing efficiently that which should not be done at all."

If you're in the wrong market or building for the wrong customers you can execute brilliantly on everything you mentioned and it won't matter. The only thing that matters is product market fit or finding it if you don't have it. That's what I see as unsaid in your parent's comment about "execute what though?"

[andrewflnr]

... yes. One of us is missing the point. It's probably me, but even if you're running a lawn care company there will be annoying details you have to get right. That's execution.

[heymijo]

Perhaps it's more that we are looking at it from different levels. A contrived example to illuminate:

If I'm running a lawn care company in the desert I can get all those annoying details right and still be unsuccessful. So strategy is not opening a lawn care company in the desert.

If you think I'm missing something you are saying, please let me know!