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beckthompson | 5 months ago

Its sad but I think at this point its kind of a safety issue not to use an ad blocker. Those results are not clearly ads and I've clicked on fake links in the past when they were.

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miladyincontrol|5 months ago

It absolutely is. I fear for the older generations and less tech minded people who google their bank, and get some random phishing site. Or similarly google what should be libre software and get some random malware on a site that looks 'close enough'.

Lets call it what it is, a cancer, one that literally enables countless bad actors and purely for a search engine's own profit. In theory theres a time and place for ads, but maliciously inline and disguised as the actual results people want arent it.

rchaud|5 months ago

It's already happened to an elderly family member who was trying to troubleshoot a printer problem. The top results were 1-800 hotlines run by scammers looking to get remote access to their machine to "fix" the issue. Google has hordes of these companies padding their pockets and won't lift a finger to remove them.

tokioyoyo|5 months ago

Most web-usage is happening on mobile, and ad-blockers are less common there. So, younger generation is pretty much living through the ads constantly.

TheJoeMan|5 months ago

What's odd is that the search engines, youtube, etc. get to claim the impartiality towards content applies to "impartiality" towards ads. I am younger, and I still almost got scammed trying to find a phone number to call a travel booking site. I called the number shown on Google, and they wanted to "verify my account" and triggered an email verification code. Only at the last minute did I realize it was an account takeover attempt. But that isn't Google perpetuating a crime?

aniforprez|5 months ago

Happened to my father who got routed through ads on his phone while booking flight tickets to some seedy website. He regretted it but thankfully got refunds initiated successfully because of issues with the flights themselves and a lot of back-and-forth. He resolved to only do critical monetary operations on his laptop where I've installed any and every possible adblocker.

The web is so hostile to the inform and the old. It takes one moment of weakness and there's someone ready and waiting with a scam.

Toorkit|5 months ago

My bank replaced it's banktown.com url with b-twn.com, I thought I was on a phishing site, but it's legitimate.

onionisafruit|5 months ago

Not just the older generation. I can’t get my adult children to care about ad blockers.

charlieyu1|5 months ago

It already happened to my friend, and they’re not so old. Some people typed WhatsApp to their search bar and was brought to a phishing site instead.

Oh wait it happened to me as well. Fortunately it was phishing a recruitment site and all they got is my CV.

LorenDB|5 months ago

You also should just stop using Google Search. DuckDuckGo is solid, or if you don't want to use search results from Bing's index, I've been very happy with Brave Search.

jeremyjh|5 months ago

I agree about DDG, but I find Kagi worth paying for.

behnamoh|5 months ago

people say that but they often come back to Google ;)

I've just learnt to use ad blockers. the only time I disable it is when I look up the definition of something or the location of a place and the entire page goes blank because of some rules I've added to uBlock.

carlosjobim|5 months ago

DuckDuckGo falls hard in quality when it comes to queries which are not in English. The only search engines who are good for those are Google and Kagi, in my opinion.

teekert|5 months ago

It's solid, I use it 95% of the time, that 5% Google usually still disappoints.

https://duckduckgo.com/?t=ffab&q=midjourney&ia=web -> Hmm, midjourney the AI thingy is not even there for me! Just https://www.midjourney.com which is not really clear on what it is. Midjourney is at Midjourney.online, which is not even on the first page. So Argualbly Google is still better. What a world.

Btw, I search DDG from the Firefox bar, and that does not let me copy the URL anymore!!! Wtf. There is just the search term, like there is in the field below it!! Omg, now I have the same thing twice, and a useful thing has been lost.

aydyn|5 months ago

> You also should just stop using Google Search. DuckDuckGo is solid

The only people who would say that are people who would be better off just asking ChatGPT.

Any nuanced search that isnt some encyclopedic fact is terrible on DDG.

inerte|5 months ago

If you're trying to do anything in terms of official documents, there's a middleman charging more. I searched for "passport application" the other day and it was 4 ads of people offering this service.

My dad was trying to get an ESTA visa a couple years ago and ended up paying twice the actual price, because he can't discern what's the official site or not.

flyinglizard|5 months ago

That's down to US Government policies. If you tried middle-manning any for-profit like that, you'd get a cease and desist letter really quickly. But USG doesn't seem to care. We can't reasonably expect Google to be a gatekeeper here.

vunderba|5 months ago

Strong agree but unless it gets built-into the browser, the average net denizen simply won't do it. The number of times I've seen a friend of the family try to show me an article on their laptop while casually trying to shoot down the pop-up ads like they're playing a marketers version of Missile Command was astonishing.

And EVEN if they do install a blocker, 9 times out of 10 it'll be AdBlock Plus and not uBlock Origin [1]. You know, the one that allows companies to PAY to have their ads whitelisted.

This doesn't even cover browsing on a smartphone which unless you're running Android Firefox which supports browser extensions, you have very few options.

[1] Notice I said uBlock Origin and NOT uBlock.

https://github.com/gorhill/uBlock

chuckadams|5 months ago

Because the average person looking for an adblocker searches for "adblock". And they're supposed to know the difference between uBlock and UBO?

jstanley|5 months ago

> unless it gets built-into the browser

DuckDuckGo is built in to the browser! Google is still unfortunately the default, but it's just Settings -> Search -> Default Search Engine, and DuckDuckGo is already in the list.

> unless you're running Android Firefox

Yeah, obviously run Android Firefox.

ricardobeat|5 months ago

Indeed. I got my credit card phished after buying tickets from an 'official' local museum website, it was the first result on Google. Later on I realized that all five top results were scam sites, the real one was 6th. They eventually fixed it.

tjpnz|5 months ago

Let's be more precise about what ads actually are, based on how the ad industry works today: malware

oblio|5 months ago

They always were. Remember IE toolbars? Java and Acrobat bundled software?

ocdtrekkie|5 months ago

All of the ad links are broken by our firewall at work. People complain but eventually they learn to skip the ads. Absolutely a security risk, search ads are second only to phishing emails as a threat vector.

merlinnn|5 months ago

Plus when you click on one, they show you more! So the risk snowballs

kwar13|5 months ago

Absolutely. I cannot use anything online anymore without pihole + ublock

symlinkk|5 months ago

Adblockers are a safety risk of their own - you’re giving @gorhill admin-level access to your browser.

array_key_first|5 months ago

This is the entire argument for manifest V3. So, if we believe this argument, then modern chromium derivatives should be safe with the ad blockers that run on them.

xigoi|5 months ago

You can check the source code.

pitched|5 months ago

I’ve started asking ChatGPT to give me the right link. I can’t imagine they won’t start embedding ads too but so far, it’s been pretty clean.

adcoleman6|5 months ago

That seems risky because of hallucinations. Wouldn't Google+Adblock be a better call?