[alan-crowe]

You seem to be telling a tale of two industries, sports-betting and advertising. The sports-betting industry lobbies for reduced regulation, while the advertising industry sits on its hands, ticking along providing advertising for other businesses.

Eventually the sports-betting industry wins its lobbying campaign. But what did they win? The different sports-betting companies are in fierce and unprofitable competition, while the advertising industry walks off with all the profits.

That tale is at its most ironic when the advertising industry is consolidated and makes monopoly profits on advertising on behalf of sports-betting companies.