Yeah I think established Facebook groups are probably the biggest hurdle. To me, the benefits of not using Facebook are self evident, but a lot of people don't know about the issues around that or don't care. I think creating features that can't be achieved on Facebook could help. Outside of that, I think it's just a matter of providing meaningful content yourself. For Plantshare, I imagine it would be beneficial to be close to you because you, the developer of the app, presumably have a wide variety of plants because that's your interest. And if it's a success for you and your local community, you've succeeded, and any other pockets of success are a bonus. This is at least the way I'm looking at my project here. I still do intend to continue to work on the open source side of things though of course.
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