[axoltl]

You're confusing your opinion of the company with the perception by the general public. Apple's definitely not perceived as 'an office appliance company' by your average person. It's considered a high-end luxury brand by many[1].

1: https://www.researchgate.net/publication/361238549_Consumer_...

[commandersaki]

I think you mean high-tech brand, which the linked article affirms.