From experience, it's not overstated. Running your own email server is pain, and even if you do everything right you may get delivery problems. And if you want to improve your chances, you have to do whatever big tech wants you to. And if you ever get onto the bad side (for example, your site is hacked and distributes malware for a few days) you may never recover.
It's not impossible, but it's not something you run once and forget.
Gmail or Apple scaling up is going to be treated differently from some random new domain suddenly appearing on a Digital Ocean or Hetzner or AWS cloud instance.
But how would anyone know it's Gmail or Apple if the IP address is new?
That's exactly my point, that the reputation need is overstated by all those services that claim to solve a known problem that everyone has heard of, but noone has actually experienced, because, guess what, it might not actually exist.
I've seen plenty of cases where the emails sent out through Sendgrid et al, end up in the Spam folder, or these "professional" services don't even attempt to retry, thus, never getting through the greylisting, or other bugs which cause deliverability issues, which would never happen if you were to run your own real mail-server on your own hardware yourself.
msm_|5 months ago
It's not impossible, but it's not something you run once and forget.
SoftTalker|5 months ago
cnst|5 months ago
That's exactly my point, that the reputation need is overstated by all those services that claim to solve a known problem that everyone has heard of, but noone has actually experienced, because, guess what, it might not actually exist.
I've seen plenty of cases where the emails sent out through Sendgrid et al, end up in the Spam folder, or these "professional" services don't even attempt to retry, thus, never getting through the greylisting, or other bugs which cause deliverability issues, which would never happen if you were to run your own real mail-server on your own hardware yourself.
layer8|5 months ago
micromacrofoot|5 months ago