[ivorbuk]

Agree - the Land Rover brand has such significant demand that there's zero risk they won't bounce back.

The "bailout" says more about Tata's approach to supplier relations than it does about brand risk. Not that Tata is much different than any other abusive conglomerate.

This is akin to being "forced" to do the right thing by the UK government. Do we really believe that Tata Group couldn't afford this?