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The World Wide Web Consortium (W3C) adopts a new logo to signal positive changes

7 points| SigmundurM | 5 months ago |w3.org

2 comments

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ChrisArchitect|5 months ago

Wow. Didn't see that coming. It's snazzy sure, but first take, doesn't convey what it's about really in the logomark. The surrounding label text takes care of that I guess but what is this thing? Wavy.... sort of a heart in the 3.... right, the DNA vibes. What happened to the C?

Ah well, future.

myfonj|5 months ago

Tried to dig some info about what (the hell) it is supposed to depict and the only official hint so far was from their video reveal transcript [0]:

> It depicts a symbol made of three flowing lines that resemble the links of a chain. The words ‘The World Wide Web Consortium’ circle around it.

So the main part is not a word mark, after all, or at least not intended to be one. (Yes, hard to believe.) Some more hints may eventually appear in their mastodon thread [1] what (to me) does not seem like a properly managed public relations shtick at all, starting from the "alt text" of the new logo, that reads "new W3C logo" (sic), to single (at this point) response

> it's not a 'W', darling

(also sic). Yes, it seems that the this standards body public relations had been hijacked by some covert adversary, and can only hope it is just the PR part.

[0] https://www.w3.org/about/press-media/#transcripts:~:text=The...

[1] https://w3c.social/@w3c/115299385112878605