[foldU]

I don't think a post on a VC blog of all places should be considered "journalism"

[cowpig]

You're nitpicking the term "journalism" here, but even in casual conversation if a friend went on and on about how great a company was and then I later found out that they:

* Got paid a referral fee if I signed up

* Owned shares in the company

* Even was roommates with the founders/CEO but failed to mention it

I would trust that person less going forward.

If you want to be perceived as trustworthy, then you shouldn't say things that you have a hidden interest in saying.

[jorangreef]

To be fair, the top of the post says "Portfolio Spotlight".

[foldU]

I don’t mean to suggest it’s not sleazy—I think it’s sleazy by default. VC writing is not to be trusted.