[bagful]

Artificial colorants make it easier to design visually hyperstimulating foods without having to compromise on flavor. What could the upside for the consumer be, to disrupt our evolved associations between appearance and flavor?

[euroderf]

Inquiring minds want to know: have experiments been done on the perception of (say) totally monochromatic Froot Loops, or monochromatic Lucky Charms ?

At one point NASA tried out things like blue ham.