[crowcroft]

> You pay for instagram with your personal data, which is used to target you with high value ads.

It's not quite that simple though. The problem is that they are not simply showing you relevant ads, they actively attempt to deliver an outcome the ad is trying to achieve.

On the surface this is relatively benign, Nike wants to sell shoes, they run ads and optimise towards shoe sales, and Meta makes that happen.

But what happens when people run political advertising? What happens when crypto companies promote scams?