[qafy]

got it, I only looked at the website not the youtube video you posted above, my apologies. On the website, neither the billing platform demo nor the screenshots in the section below convey this value prop very well. Both sections show what appear to be trivial flows without explanation of some of the underlying complexities.

I suppose if you are hitting your target demographic dead-on with your marketing efforts, the value prop should be completely obvious to them, but still could be more explicit in your differentiation.