[rafinha]

The genious leadership at prime video thought it would be a good idea to introduce adds not only on the beginning of movies but also in the middle of it, with an extra paid option (on top of prime) to remove it. When an add appeared I got so frustrated I cancelled my prime subscription at that very moment. I wonder if they even considered/cared about brand reputation impact.

[bell-cot]

Sadly, brand reputation is a means to an end. If they lose the most demanding 5% of customers, while getting 10% more profit from the other 95%, that's a huge net win.

At least in the short term. But manager bonuses and promotions and the stock price are all based on the short term, aren't they?

[hdgvhicv]

I canceled prime when they introduced ads. That means I no longer spend nearly $1k a year on other things from Amazon too.

They dont care. The mismatch in power between trillion dollar companies breaks the traditional accountability relationship between seller and buyer.

[immibis]

I've seen (somewhere on HN) it compared to soviet central planning committees: decisions are made by people so far removed from any actual situation on the ground and with so little accountability they have no hope of making correct ones, and then sooner or later, whatever they're in charge of collapses.