[Slartie]

Actually, it is pretty common for homeowners to first install a balcony solar power plant and eventually "upgrading" to a full-scale solar power installation on the roof. The first is very easy and cheap to do and can be done on a weekend, the latter is costly, requires dealing with bureaucracy and partially-sleazy system sellers, and thus requires overcoming way more substantial hurdles, for which one must muster the motivation first.

Balcony solar power plants are sort of a gateway drug into actual, practical participation in the renewable energy sector. They are easy to install, cheap, have a clear and fast way to profitability, and provide significant gamification value (people who buy these kits tend to start with constantly monitoring their energy generation and usage in apps afterwards). That "ice breaker" effect should not be underestimated. It can pave the way to way more substantial actions (or to the acceptance of actions taken by others) that people wouldn't have considered otherwise simply due to inertia of the status quo.

> look ugly

That is YOUR taste. I consider most balconies with solar panels to look futuristic and cool. Garden houses with solar panels on the roof also look way cooler and more modern than without them.