[helloguillecl]

Chat offers a far better experience than using Google—no more searching through spam-filled results, clicking between sponsored links, accepting endless cookie banners, and trying to read a tiny bit of useful content buried among ads and clutter.

It has the potential to bridge the gap between pure conversation and the functionality of a full website.

[d4mi3n]

I’m just worried they we’ll go from very obvious advertising to advertising that’s a lot harder to spot.

I can block adds on a search engine. I cannot prevent an LMM from having hidden biases about what the best brand of vodka or car is.

[helloguillecl]

I agree. But Google has gone in that direction long ago: ads are now harder to distinguish from genuine search results. In many cases, the organic results are buried so deep that they don’t even appear in the first visible section of the page anymore.

[somuchdata]

Google could also have allowed invisible pay-for-placement without marking it as an ad. Presumably they didn't do that because undermining the perceived trustworthiness of their search results would have been a net loss. I wonder if chat will go in that same direction or not.