[Mo3]

> A website set up by an unknown Dane

Next sentence,

> The website was set up by Joachim, a 30-year-old software engineer living in Aalborg, Denmark

? Is this what journalism has come to? On top of calling this a spam campaign?

[rjh29]

Presumably 'unknown' here means 'not famous or well-known', as in "she is a relative unknown".

[wkat4242]

Joachim is a male name at least where I'm from :)