[ProfessorLayton]

I fall squarely in the second camp, but what ended up happening was that I went from going occasionally, to not going at all.

McDonald's app-free pricing is now butting against actual sit-down restaurants, or a good local shop. I'm not price sensitive per se, but I don't want a raw deal, so I'll pick the better option. McD's used to be cheap and fast, now it's neither really.

Their sales are falling, and they're doing $5 deals now, so I'm definitely not the only one picking other options.

[OkayPhysicist]

Yeah, they definitely got greedy with it. My go-to example is to point out the fact that In-N-Out used to be the fast food option for when you were willing to pay a few extra bucks to be served a better burger by someone who didn't look like they wanted to kill themselves. Now they're the cheapest option, by a substantial margin, and they didn't change a damn thing.

[cap11235]

In my city we have a McDonalds and a Shake Shack on the opposite of the same block, and given they cost about the same, guess which one does volume? Ridiculous.