And, a few hours later, I queued up at the same Apple store and walked out of the store 20 minutes later with my iPhone 5. I suppose you can never know in advance, but this time they still had hundreds in stock at noon.
Yep, my Facebook feed is filled with peoples' pictures of phones they bought at lunch today, even in time to snap a pic of the Space Shuttle flying over San Francisco.
Ok, that is some epic PR right there. Nice job. I really like a creative campaign like that.
I was sort of wondering why one of the live flight tracking services didn't jump on the Shuttle fly by in the Bay Area today to provide live tracking of its location.
They consider it fun, something to do, a chance to hang around for a little bit with some people that are interested in some of the same things they're interested in.
Doesn't this PR work underline the darker side of TaskRabbit, or at least clearly demonstrate that TakRabbit is leveraging income disparity to profit? That is, some people either want or need money enough that they are willing pull a 90 hour shift so someone else with spare money can get an expensive phone arbitrarily early.
If they were doing anything other than holding a place in line, maybe.
It has the potential to become exploitive, but until companies start hiring employees through task rabbit in batches of 90 hour shifts, I'm not going to worry about it.
The entire concept of employment hinges on one person giving another money. Just because you can call it something scary-academic like "leveraging income disparity," doesn't change the facts and doesn't make it wrong. Where then is the darkness?
This is really well done promotion and PR! You can see that TaskRabbit PR even hired TaskRabbits to create further good visuals: "TaskRabbits gave pastries to San Francisco’s iPhone 5 fans." This sort of focus on visuals is the mark of a true professional.
And also, all photos were posted online and are available for reporters to use for future stories. (The only thing that could make this better is if higher-rez versions were available online, for reporters to download and use in future stories.) Great job, guys!!
In an alternate universe, I spent five minutes pre-ordering my iPhone and had it by 9:30 a.m. I feel like such a chump. I should have hired a TaskRabbit to do that for me.
[+] [-] baddox|13 years ago|reply
[+] [-] dmix|13 years ago|reply
[+] [-] rhizome|13 years ago|reply
[+] [-] ChuckMcM|13 years ago|reply
I was sort of wondering why one of the live flight tracking services didn't jump on the Shuttle fly by in the Bay Area today to provide live tracking of its location.
[+] [-] golakers|13 years ago|reply
Now the REAL question, how much did this guy make for his 90 hours of standing in line???
[+] [-] swang|13 years ago|reply
Kinda surprised since they could have done a lot of PR with, "THIS GUY MADE 1500!"
[+] [-] kenferry|13 years ago|reply
[+] [-] eckyptang|13 years ago|reply
Food, water, medicine, supplies - yes.
Shiny telephone - no.
[+] [-] glhaynes|13 years ago|reply
[+] [-] michielvoo|13 years ago|reply
[+] [-] evanlivingston|13 years ago|reply
[+] [-] sbov|13 years ago|reply
It has the potential to become exploitive, but until companies start hiring employees through task rabbit in batches of 90 hour shifts, I'm not going to worry about it.
[+] [-] brcrth|13 years ago|reply
[+] [-] tfe|13 years ago|reply
[+] [-] rhizome|13 years ago|reply
[+] [-] kanamekun|13 years ago|reply
And also, all photos were posted online and are available for reporters to use for future stories. (The only thing that could make this better is if higher-rez versions were available online, for reporters to download and use in future stories.) Great job, guys!!
[+] [-] codex|13 years ago|reply
[+] [-] biznickman|13 years ago|reply