[pamelafox]

I like this point, for people hiring DevRel:

"Look in your community. Find users of your product or users of your competitor’s product. "

I'm a current DevRel-er myself, and someone recently reached out looking to fill a DevRel role. I told them that I wouldn't actually be a good fit for their product (a CLI tool, and I'm not as die-hard of a CLI user as other devs), and suggested they look within their current user community. That's not always possible, especially for new products, but if a tool is sufficiently used, it's really nice to bring in someone who's genuinely used and loved the product before starting the role.

My hiring history:

* Google Maps DevRel, 2006-2011: I first used Google Maps in my "summer of mashups", just making all kinds of maps, and even used it in a college research project. By the time I started the role, I knew the API quite well. Still had lots to learn in the GIS space, as I was coming from web dev, but at least I had a lot of project-based knowledge to build on.

* Microsoft, 2023-present: My experience was with VS Code and GitHub, two products that I used extensively for software dev. Admittedly, I'd never used Azure (only Google App Engine and AWS) so I had to train up on that rapidly. My experience with the other clouds has helped me with this MS cloud fortunately.