[jtr1]

I think you'll have a difficult time comprehending the phenomenon if you look for reasoned arguments. A much more productive framework, IMO, is to see it in terms of a feedback loop between funding sources and the aggregate valence of speech on a particular topic.

The energy industry is one of the largest in the world, with trillions of revenue on the line. The FF component of that industry has every incentive to turn sentiment against upstart competitors, but you do that at scale less by reasoned arguments and more by gut level appeals: "the people who want renewable energy hate your culture and way of life", "renewal installations are ugly and a blight on the landscape of your home", etc.