[willrobinson]

I read the article differently. I think he's both smart and that he is spot on (but maybe Jarvis is the real source). Apple gets a lot of "free help" from the media, not to mention Hollywood, that other companies normally have to pay for.

I don't think he's suggesting that Apple has full control over what is said about them.

But that's sort of the point, they don't have to worry about that as much as other companies. They do not have to spend as much time and money trying to control the negative portrayals and carefully releasing positive ones. The media is flooded with positives about Apple. And Apple gets them for free.